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A Good Idea to Increase Open Rate

Discussion in 'Email Marketing' started by Heather, Dec 5, 2015.

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  1. Kevin Muldoon likes this.
  2. That's interesting. I'm not sure how effective it will be, but it seems like it could be something that could work...
  3. That's a good idea.

    Large companies play with this kind of thing all the time.

    For example, let's say you had a list of 100,000 targeted customers who you wanted to advise about a new product coming. You could first take a sample of subscribers and email them the same newsletter with different subject titles. This may help you see which title will convert the best. You can then use that to email everyone else on your list.
    Heather likes this.
  4. I hadn't thought about in that context, Kevin. I've thought about trying that out, but my list is still so small, it hasn't seemed worth it yet. It does seem kind of fun, though.

    I want to grow my list significantly in 2016.
    Kevin Muldoon likes this.
  5. Yeah I am the same. It's pointless for me to do tests like that when my list is so small.
    Heather likes this.
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