Haha, omg I love your post Sakthi. Sounds like you got a little riled up there. I would have to agree with you... I think ads can be a silent killer (and that's the part of the article I really agree with, but not enough to stop me from using them). Just on my DPC ad alone it has completely paid for my fairly expensive managed host So just 1 ad out of many different revenue sources on my site has allowed me to host all my sites for free That doesn't sound silly to me. Do I lose a small portion of my audience? Perhaps... but like you said, there are smart ways to implement your ads. And like I said earlier, not everyone has a product. So adsense/affiliate ads make sense. Unless you want to blog for free.