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Did you know #VSCO was a Wordpress business before pivoting?

Discussion in 'Internet Marketing' started by Leo Koo, Apr 16, 2015.

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  1. #1 Leo Koo, Apr 16, 2015
    Last edited: Apr 16, 2015
    Hey guys,

    Just been reading on business pivots [1] and remembered about VSCO Cam. They're very popular with iPhoneographers. However, they started off with selling Wordpress themes and started teaching photography classes in order to make ends meet. And from there, they ventured into selling Lightroom presets. This led them to the VSCO Cam app :)

    As for myself, pivoting meant to move out of a dying market (67% drop in the region, 80% drop nationwide) into something related but on the sunrise market.

    http://www.fastcompany.com/3015537/...instagram-is-the-future-of-mobile-photography

    How about yourself? Do you know of any friends who successfully pivoted from one business to the next?

    [1]: http://sfo-blog.typepad.com/sfo-blo...ssential-capability-of-an-agile-business.html
     
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