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How Damaging Is Keyword Stuffing & Duplicate Keywords In Your Urls?

Discussion in 'SEO & PPC Marketing' started by Kevin Muldoon, May 12, 2017.

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  1. Keyword stuffing is associated with spammers who make unnecessary long URLs stuffed with lots of keywords.

    Duplicate keywords sometimes happens though when you are using a directory/heirarchal URL structure.

    For example, I have a guide about website hosting which has the URL http://www.kevinmuldoon.com/guides/web-hosting/

    Using the main keyword in the URL makes sense, but it does cause duplication.

    For example, my web hosting deals page URL is http://www.kevinmuldoon.com/guides/web-hosting/web-hosting-deals/ and my web hosting discussion forum page URL is http://www.kevinmuldoon.com/guides/web-hosting/web-hosting-discussion-forums/

    The problem is that the keyword "Web Hosting" is duplicated in the URL.

    How bad is this from an SEO point of view?

    Should the permalink for my deals page be /web-hosting/deals/ instead of /web-hosting/web-hosting-deals/ ?

    I am going to run into this problem in other areas of my website too. For example, I have a section called WordPress so the url is http://www.kevinmuldoon.com/wordpress/. Normally I would use permalinks such as /wordpress-themes/ and /wordpress-plugins/, but it may be better to ommit the word WordPress being denoted twice in succession.

    Is this a subject any of you are familiar with?

  2. I really wouldn't worry about it to be honest. Your URL structure makes sense and I doubt you'll be penalised for it.

    I think it would be a lot worse if you have a lot more keywords in the URL, some of which that are irrelevant, but I wouldn't worry about /guides/web-hosting/web-hosting-deals/
  3. Thanks Rhys. I was going to be adding more pages to my website and wasn't sure if it was going to be a problem.

    I guess the only downside is a longer URL, but I don't think search engines will penalise me for that.
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